Disadvantages of using telemarketing (and how we can help you avoid them)
Last month we looked at the advantages of telemarketing, but there are disadvantages and these can prove a serious pitfall for companies doing their own telemarketing without the necessary knowledge or experience.
Telemarketing can be resented – particularly if it is badly targeted, or badly timed. This needs to be counteracted by ensuring that the call list has been carefully vetted and consideration is made as to the timing and frequency of calls.
As professional telemarketers with a wealth of experience we are best placed to advise you on both of these.
With the introduction of GDPR there are far more rules that need to be adhered to. That is a whole article in itself, but in short, telemarketing is a key part of the marketing mix as long as there can be shown to be \’legitimate interest\’.
Irrespective of GDPR, as a responsible telemarketing agency we have processes in place to ensure your calls are made in the correct manner.
Telemarketing can have a negative image and if done badly could damage your company\’s reputation.
We pride ourselves on only hiring the very best telemarketers who will handle each and every call as if they were our own clients.
Training staff can be time consuming and expensive – and if telemarketing was not part of the role they were employed for, they may not be the right person for the task which could cause resentment and employee retention issues.
The Teleleads team are chosen for their drive and dedication to telemarketing – quite simply they love making calls!
Outsourcing your sales process can be a daunting prospect, raising fears of losing control.
We provide a seamless extension to your business, supplying you with clear, concise and measurable data about the calls we have made and the outcomes.
